Privacy Notice
Last Updated: 1/24/22
Herablooms is committed to respecting and protecting the privacy of all individuals with whom we interact and being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws.
This Privacy Notice explains in detail the types of personal data we may collect
about you when you interact with Herabloom's website.
1. Information We May Collect
The type of information we collect will depend on the circumstances and the service you are using. Generally speaking, we will collect information relating to you and/or your use of our services and site in the following ways:
Information Relating to Your Use of The Website
We collect information about how you use our website. This includes information relating to the pages you visit on our website, the products or information you search for, and the links and content you choose to access. We may also use the personal information you provide through your use of our website to provide you with relevant content and to inform our marketing strategy.
Technical Data
We collect information about the device(s) you use to access our site. This includes but is not limited to collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information may be linked to a cookie ID, which we may receive and process.
Contact and Personal Data
We collect contact details when you purchase a product, subscribe to our newsletters or ask us to respond to a query or meeting request you have. The contact and personal data we collect includes the contact and personal information we request and you supply.
This includes if you provide us with someone else's data— for example, if you purchase a product to be delivered to a friend or as a gift, we will collect and process the contact and personal data we request and you supply.
Marketing and Communications Data
We collect information about your preferences in receiving marketing information from us and your communication preferences.
Information Collection and Children
We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have entered personal data onto our website, please contact us. We will delete such information from our records within a reasonable time.
2. How We Use This Information
Except where required by law, we use the personal data you provide for the following purposes:
- to deliver the specific information or services you have requested;
- to enable the download of our content;
- send you newsletters and information relating to our brands and services;
- respond to your requests and feedback; and
- analyze and/or improve our services and offerings.
processing of your personal information is based either on (a) our legitimate
interests related to us providing you services you have requested or otherwise your customer relationship with us, or (b) your consent, where requested.
| Purpose/Activity |
Types of personal data that may be processed |
Lawful basis for processing including basis of legitimate interest |
| To send you information about our services or products. |
- Name - Email address - Telephone number - Company - Location - Job title and role - Any interests that you express in our services - Your attendance at events (online or offline) |
Where you have requested information from us, such as newsletters, publications or event invitations, we send such communications based on your consent. You can ask us to stop such communications at any time by clicking on the unsubscribe link at the bottom of the message. |
| To improve and develop our website, we conduct statistical analysis on your usage. |
- Technical information - Usage |
Necessary for our legitimate interest (to keep our website updated and relevant, to develop our business and to inform our marketing strategy). |
| To deliver relevant content to you and measure or understand the effectiveness of the content we serve to you. |
- Name - Email address - Telephone number - Company - Location - Job title and role - Usage - Marketing and communications preferences - Technical information - Your attendance at events (online or offline) |
Necessary for our legitimate interests (to study how consumers use our service and engage with our content, to develop our service, to grow our business and to inform our marketing strategy). |
|
To respond to any inquiries or feedback that you send us To update you with any changes to our terms and conditions/other policies. |
- Name communications preferences |
It is in our legitimate interest to respond to communications that you send to us, inform you of relevant information in relation to the services that we provide, and utilize your information to improve our business. |
| To reach out with information on our products and services relevant to your needs. |
- Name - Email address - Telephone number - Location - Usage - Job title and role |
It is our legitimate interest to work out which of our products or services may interest you and tell you about them. |
| To share information with our service providers. |
- Name - Email address - Telephone number - Usage - Marketing and communications - Technical information |
It is our legitimate business interest to share your data with trusted third parties who provide us with services relevant to the provision of our website. |
| To share information with other third parties, such as regulatory and law enforcement agencies. |
- Name - Email address - Telephone number - Job title and role - Company - Location - Usage - Technical information |
We share your data as necessary for compliance with any legal obligation to which we are subject or in order to satisfy our legitimate business interests. |
analytical purposes.